When Representing You as a Seller, I will...

• Meet with clients to discuss net sheet and sales price of home.
  
• Create Comparative Market Analysis to review sales price of home.
  
• Review projects sellers are planning to do before listing the home.
  
• Set up measuring date with clients- Measure house.
  
• Review sales appreciation sheet from MLS to seller of their location.
  
• Take sellers out to preview homes in the same area and price ranges.
  
• Client info gathering meeting- ask for blueprint, mortgage info, abstract etc.
  
• Put home on Network One (show sample to sellers).
  
• Discuss expectations client has of agent.
  
• Put together marketing plan and review with sellers.
  
• Ask seller to point out what’s great about this house...
  
• Set up appointment to take pictures of home interior.
  
• Set up appointment to take virtual tour photos.
  
• Take pictures of home’s exterior- sunny day with clouds.
  
• Sign listing paperwork and MLS withhold form.
  
• Mark with Edina Realty flag location of sign.
  
• Order For Sale signage with front office.
  
• Give disclosures to seller and explain what they are looking for.
  
• Review showing procedures.
  
• Explain Hotline instead of brochure box.
  
• Advise client on how to stage home for sale and it’s preparation to put on the market.
  
• Have stager come in to help stage home if necessary.
  
• Explain Time of Sale if applicable to clients. Get Time of Sale inspection ordered if required.
  
• Explain the importance of having home inspected and warranted.
  
• Set inspection appointment up with seller and inspector.
  
• Meet any contractors at home if necessary.
  
• Request gas and electricity bills for past month or get the average they are paying.
  
• Prepare supplement for MLS on details of home.
  
• Set up file and enter clients into Edina HomeDocs and Outlook client base.
  
• Explain HomeDocs to Client.
  
• Show seller sample of marketing plan.
  
• Set up another appointment to go over marketing plan with seller.
  
• Send out Prelist announcement day before home goes on market to broker to send out to surrounding agencies.
  
• Market home in Tuesday sales meeting to 197 agents.
  
• Explain rules and common sense of a multiple offer to your clients.
  
• Schedule with clients Realtor’s Open first Tuesday of listing.
  
• Order Realtor’s Open Tour for tour magazine.
  
• Set up direct mailings and advertisements.
  
• Make copies of all disclosures for brochures.
  
• Make and send copies of all documents to sellers.
  
• Explain Sell my Home to sellers and what will happen to receive feedback.
  
• Make flyers on home to send out to agencies in surrounding area.
  
• Create professional brochure for home display.
  
• Create professional flyers of home for display.
  
• Create professional Open House flyers for Open House displays.
  
• Create professional Realtor’s Open Flyers for display.
  

"I want your home selling experience to be as fun and worry free as possible!"

Additional Resources:
Staging Your Home For Sale (.pdf file)